Descrizione

“This book provides a timely and insightful contribution to the evolving field of internationalization. It goes beyond conventional frameworks by offering a practical lens through which to interpret market behavior and global expansion strategies. Through its structured analysis and innovative perspectives, it equips business leaders, academics, and policymakers with the tools needed to engage international markets with clarity and confidence.”
Valeriano Salciccia, CEO Salcef Group

“ This book reimagines the pathways to internationalization with remarkable creativity and analytical depth. Disrupting Internationalization introduces Market Pareidolia as a powerful interpretive tool, challenging outdated paradigms and offering a fresh blueprint for market engagement. It is an essential reading for anyone serious about understanding the next wave of globalization and strategic
market positioning.”
Marco Lombardi, CEO Proger

“An enlightening reflection on the complex challenges posed by the sweeping transformation of our business models, driven by internationalization and the digitalization of our lives. This work comes from one of the most authoritative and passionate experts, widely respected as a builder of bridges not only between companies, but above all among nations, cultures, and people. A mission to which he has devoted his entire life.”
Pierluigi Aluisio, President of Venicecom Group and Marco Polo Consulting