Descrizione

Development Strategies for Local areas is a scientific monograph that proposes a methodological approach useful to identify the social, economic, and environmental factors most likely to favor the sustainable development of local territories. The book illustrates the theoretical foundations of such an approach as well as the results of its empirical application to a developing province in Southern Italy, thus providing guidance for the formulation of local development strategies. Development Strategies for Local areas is intended for scholars and practitioners who are interested in supporting local territories through a strategic place marketing approach. Written in English, this book is for national and international audiences and brings strategic aspects regarding the development of local territories to the attention of place marketing specialists.GIOVANNI PINO (PhD in Intelligent Management) is a research associate in place marketing and sustainable consumption behavior at the University of Salento (Italy). His research activity focuses on the design of local development, place branding, and networking strategies for sub-regional areas. He has published articles in peer-reviewed journals, such as Local Economy, Tourism & Hospitality Research, the Journal of Product & Brand Management, the Journal of Business Research, and the Journal of Cleaner Production, among others.